The business owner’s AI marketing starter kit

5 prompts to help you make smarter marketing decisions with AI

You can use AI to help write copy. But it can also help you think through your marketing before you write anything at all.

These five prompts are designed to help you take a closer look at your website, offer, competitors, customer research, and messaging.

The better the information you give it, the better the output will be. Wherever possible, use real material: website copy, offer details, customer feedback, reviews, sales call notes, competitor links, or anything else relevant.

AI can be very helpful, but it’s still important to use your judgment. Consider what makes sense for your business, what feels relevant, and what you actually want to prioritize.

How to use this kit:

Fill in the boxes for the prompt you want to use.
Click the button at the bottom to copy the completed prompt.
Paste the prompt into the AI tool you use.
Tweak the output as needed.

Tip: you’ll notice some questions come up more than once — your business, your customer, your offer. Answer it once and it carries over. And if you rewrite one of those answers for a particular prompt, only that one changes.

PROMPT 1

Audit my homepage or sales page

Use this when:

You have an existing page and want to see where it may be unclear, weak, or costing you conversions.

The prompt:

Act as a senior conversion strategist and audit this page.

About the business:

Target customer:

Primary goal of this page:

Where visitors are coming from:

What they likely already know before reaching this page:

Here is the page:

I've also attached screenshots of the page for context — please refer to them where relevant.

Evaluate it from the perspective of a potential customer.

Look specifically at:

How quickly I understand who this is for, what is being offered, and why it matters

The strength and clarity of the main promise

Whether the page focuses on the customer's priorities rather than simply describing the business

Whether the value and differentiation are clear

Whether the claims are supported by enough proof

Whether important objections or hesitations are being ignored

Whether the sections appear in a logical order

Whether anything feels repetitive, vague, generic, or unnecessary

Whether the calls to action are clear and appropriate

Anything that could create confusion or reduce trust

Before you begin, review the information I provided. Ask clarifying questions only if important information is genuinely missing and would materially affect your recommendations. Do not ask questions simply for the sake of asking them. If you have enough information, proceed directly with the analysis.

Do not rewrite the entire page yet.

Present your analysis in two distinct tables.

First, show what is already working:

COLUMNS: Area | What’s working | Why it works / should be preserved |

Then, show what needs improvement:

Then, below the tables, give me:

The 3 highest-priority changes I should make

Any important information you would need before making stronger recommendations

Be specific. Explain why each issue matters rather than simply giving general copywriting advice.

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PROMPT 2

Pressure-test my offer

Use this when:

An offer isn’t selling as well as you thought it would. You want to figure out whether the problem is the copy or marketing — or whether the offer itself needs work.

The prompt:

Pressure-test this offer before I spend more time marketing it.

Here is the offer 👇

Target customer:

Problem it solves:

What they get:

Primary promised outcome:

Price:

Why I believe customers should choose this instead of other options:

Common hesitations or objections:

How I currently address those concerns:

Proof I currently have:

Any guarantee or risk reversal:

Analyze the offer itself — not just the wording used to describe it.

Look for weaknesses involving:

How urgent or important the problem is

How clearly defined the target customer is

How desirable the promised outcome is

Whether the offer feels valuable relative to its price

Whether the deliverables logically support the promised outcome

How differentiated the offer is from alternatives

What customers would need to believe in order to buy

Missing proof

Perceived effort, inconvenience, time, or risk

Objections that could stop someone from buying

Present your analysis in a table with these columns:

Then answer:

What are the 3 biggest risks to this offer?

What assumptions am I making about the customer?

What could cause this offer to underperform even if the marketing is executed well?

What should I validate before simply rewriting the sales copy?

Do not invent facts or customer motivations I have not provided.

Clearly distinguish between what the information supports and what would need to be validated through customer research.

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PROMPT 3

Analyze my competitors without copying them

Use this when:

You want to understand what competitors are saying and selling—where their messaging and offers overlap, what they include that you don’t, and where there may be legitimate opportunities to strengthen or differentiate your own offer.

The prompt:

Analyze my competitive landscape so I can make smarter positioning and marketing decisions.

My business:

My target customer:

My offer:

Here are several competitors or alternatives my customers may consider:

Analyze the information and compare the competitors in this table:

Then create a second table:

After the tables, summarize:

What promises, phrases, benefits, or claims appear repeatedly across the category?

Where are competitors essentially saying the same thing in different words?

What customer problems, desires, hesitations, and buying criteria does the market appear to believe matter most?

Where might my business have a legitimate opportunity to differentiate?

Only suggest a differentiator that is supported by the evidence above, matters to my target customer, and that I could realistically prove and deliver. Do not manufacture a clever USP simply for the sake of being different.

What should I investigate before making a positioning decision?

Are competitors consistently including features, services, guarantees, bonuses, pricing structures, or other offer elements that I should investigate for my own offer? Do not assume I should copy them; explain why each may or may not matter to the customer.

Clearly flag customer insights as hypotheses unless they are directly supported by evidence.

Finish by giving me the 5 most useful questions I should investigate next.

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PROMPT 4

Find the gaps in my customer research

Use this when:

You have some customer research, but you’re not sure whether you actually know enough to make good marketing decisions.

The prompt:

Audit the customer research I currently have.

My goal is to understand whether I have enough insight to make strong decisions about my offer, positioning, messaging, and marketing.

Here is what I currently know about my customers:

Evaluate how well my research answers the following:

Who is the best-fit customer?

What is happening in their life or business when they begin looking for this solution?

What problem are they actively trying to solve?

What have they already tried?

Why haven't those alternatives worked well enough?

What do they actually want to achieve?

What does that outcome mean to them personally or professionally?

What concerns or objections make them hesitate?

What criteria do they use when evaluating options?

What triggers them to finally take action?

What language do they naturally use to describe the problem?

What do they misunderstand about the problem or solution?

How aware are they of the available solutions?

Why do customers choose us specifically?

Why do some prospects choose not to buy?

Present your findings in a table with these columns:

Then summarize the findings under three headings:

We know this

Insights directly supported by the research provided.

We think this

Reasonable hypotheses that appear plausible but are not yet strongly supported.

We don’t know this

Important questions we still need to answer.

Finally, give me the 5 highest-priority questions I should ask customers next, based on the gaps that would most affect my marketing decisions.

Do not fill gaps by inventing a generic customer persona.

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PROMPT 5

Critique my marketing copy before I publish it

Use this when:

You have a draft and want help spotting what’s weak before it goes out.

Copy this prompt:

Act as a senior marketing strategist and copy editor.

I want you to critique this piece of marketing before I publish it.

What this is:

Target audience:

What I want them to do after seeing it:

What they likely already know:

The main idea or message I want to communicate:

The offer:

Why someone should choose this offer/business:

Main competitors or alternatives:

Important facts, proof or differentiators the copy should communicate:

Brand voice:

Here is the copy:

I've also attached screenshots for context — please refer to them where relevant.

Review it for:

Strategic clarity

Relevance to the intended audience

Strength of the main idea

Specificity

Customer focus

Benefits versus features

Credibility and proof

Objections or unanswered questions

Voice and personality

Generic or AI-sounding language

Clichés and empty claims

Unnecessary repetition

Clarity and readability

Strength of the call to action

Positioning — does the copy make a strong, credible case for choosing THIS business/offer rather than the other options available to the customer?

First, present the most important issues in a table:

Then tell me:

What is already working?

Where does the copy lose strength?

Which problems are strategic versus simply wording problems?

What are the 3 changes that would make the biggest difference?

Then provide a revised version that preserves anything already strong rather than changing copy simply for the sake of changing it.

Do not introduce claims, facts, proof, urgency, customer insights, or benefits that I have not provided.

↑ Back to all prompts

BONUS! One more prompt worth saving

If AI gives you a recommendation that sounds smart, ask:

“What assumptions are you making here? Which parts are actually supported by the information I gave you, and which parts are guesses I should validate?”

The part AI still can’t do for you

These prompts work best when you already know enough to give AI good inputs.

You still need to understand your customer, your offer, your market, and what you’re trying to accomplish.

AI can help you analyze and improve the work.

But it can’t replace the judgment behind it.

You got this! 🙌